Case Study: Dabur achieves 6–8% savings and centralized e-sourcing with SAP Ariba Sourcing

How centralized e-sourcing gives flexibility to suppliers and increases savings for buyers

Dabur India Limited, a consumer‑products leader known for affordable Ayurvedic medicines and personal care items, manages roughly US$500 million in global spend across 14 plants and 250+ products. The company struggled with maverick spending, lack of benchmarked negotiations and limited visibility across direct and indirect procurement, so it needed an integrated, centralized sourcing approach.

Partnering with Accenture to deploy SAP Ariba Sourcing, Dabur now runs more than 350 sourcing events a year covering 100% of addressable spend. The centralized e‑sourcing solution delivered average savings of 6–8% early on, cut negotiation time from days to about an hour, simplified supplier onboarding, enabled multi‑country/language/currency sourcing, improved transparency and compliance, and freed sourcing teams to focus on strategic tasks.

Dabur

Sumit Mukherjee

Vice President of Central Procurement and Planning