Case Study: Coca-Cola FEMSA achieves faster cost savings and centralized digital procurement with SAP Ariba

How Can a Digital Procurement Platform Improve Buying, Internal Customer Experiences, and Savings

Coca‑Cola FEMSA, the world’s largest franchise bottler of Coca‑Cola beverages serving nearly 290 million consumers across Latin America through 48 bottling plants, 324 distribution centers, and more than two million points of sale, needed to transform its procurement function to improve buying, internal customer experience, and cost control. Fragmented, localized purchasing and inconsistent processes were limiting efficiency, visibility, and strategic sourcing.

By implementing SAP Ariba as a centralized digital procurement platform integrated with existing SAP systems, Coca‑Cola FEMSA consolidated country- and facility-level buying, streamlined negotiations, and standardized processes. The change delivered easier supplier access, better data and budget control, freed buyers for higher‑value work, achieved 80–90% user adoption in under a year, and accelerated expected savings—realized in three years instead of five.

Coca-Cola FEMSA

Jorge Martín Torres Pérez

Strategic Procurement Director