Case Study: Support Services of America achieves 10% marketing savings and secures Fortune 1000 opportunities with SAP Ariba

Global Network Fuels New Business While Saving 10 Percent in Marketing Expenses

Support Services of America (SSA), a large facilities maintenance firm, faced difficulty generating leads with Fortune 1000 companies using costly, low‑ROI tactics like direct mail, email, and telemarketing. As a mid‑range company with finite resources, reaching a national audience and uncovering high‑value opportunities was time‑consuming and expensive.

SSA deployed Ariba Discovery and joined the Discovery Advantage program to gain immediate access to relevant RFPs, preferential search placement, and previously un‑accessed market niches. The quick setup and automated notifications led to multiple large‑company opportunities, $50K in labor/travel/marketing savings (about 10% of the budget), and enabled sales teams to focus on higher‑value prospects and relationship growth.

Support Services of America

Greg Bosserman

Vice President, Business/Program Development