Case Study: MarkMaster boosts sales and speeds RFQ responses with SAP Ariba

Expediting Prospecting through Quick and Easy Access to RFQs

MarkMaster, a minority-owned manufacturer of marking and identification products, faced the challenge of growing its business with limited marketing and IT resources. They needed to find new customers, effectively compete with large office supply chains, and gain access to opportunities reserved for minority-owned businesses.

SAP Ariba provided a solution through its Ariba Discovery service, which increased MarkMaster’s exposure to large companies and streamlined its prospecting. Using the service, MarkMaster reduced its RFQ response time to two days and grew its sales volume by 250% over 11 years without increasing its sales team, now servicing many of the top U.S. banks and insurance companies.

Mark Master

Kevin Govin

CEO