Case Study: First Marketing Services achieves 2x revenue growth and faster supplier discovery with SAP Ariba’s SAP Business Network for Procurement

Digitalizing and Integrating the Source-to-Pay Process with SAP® Business Network for Procurement

First Marketing Services is a Navi Mumbai–based advertising and branding firm of about 50 employees (revenue ~Rs 140 million / US$1.75M) that needed better pricing, new growth opportunities and broader supplier outreach but struggled to find and engage vendors efficiently.

By adopting SAP Business Network for Procurement and SAP’s intelligent spend-management tools to digitalize its source-to-pay process, the company automated procurement, improved buyer discovery and supplier access, and routed 7–8% of spend through the network. The platform delivered faster responses and nearly 35 sales proposals, helped the firm become a preferred vendor for global customers, improved supply-chain assurance and compliance, and supported a 2x increase in turnover by 2022.

First Marketing Services

Bhavin Kariya

Business Head