Case Study: Laser Connection connects with 15 large buyers and achieves 20x ROI with SAP Ariba

Connecting with 15 Large Buyers Achieving 20x ROI in One Year

Laser Connection is a national distributor of office supplies (toner, ink and ribbons) with 15+ years serving multi-location customers like grocery and dental chains. The company faced a time‑intensive, labor‑heavy customer acquisition process focused on small accounts, struggled to break into large nationwide buying organizations with automated ordering, and found toners often overlooked and hard to position against big national competitors.

By adopting Ariba Discovery and the Advantage Plus package, plus a profile consultation and a presence at Ariba LIVE, Laser Connection began receiving ~20 matching leads per month, connected with buyers from 15 large organizations, and secured a $60K annual contract to supply 45 locations. The company improved how it showcased value, reduced travel and labor costs by reaching buyers online, and achieved a reported 20x ROI within one year.

Laser Connection

Frank Gonzalez

Laser Connection