Case Study: Ambatha Clothing achieves qualified sales leads and up to 50% revenue growth potential with SAP Ariba's Quadrem Network

Achieving Qualified Leads and Increasing Revenue Potential

Ambatha Clothing Co., a seven-person supplier of promotional clothing and items to blue‑chip mining companies, was constrained by a manual paper catalog and a slow, quote-driven sales process. The team wasted time and money visiting unqualified prospects, struggled to provide timely pricing and branding options, and faced limited visibility for growth.

To address this, Ambatha implemented an online catalog, revamped its website and joined the Quadrem Network, enabling customers to view stock, branding options and prices and place or modify orders directly. Within two weeks they generated more than six qualified sales leads, stopped door‑to‑door selling, saw strong payback from the catalog, and expect revenue gains up to 50% by prioritizing verified demand across South Africa.

Ambatha Clothing

James Seodigeng

Co-owner and Director