Case Study: LLT Bar Code & Label achieves $400K in new business and superior ROI with SAP Ariba

Achieving $400K in New Business and Better ROI than Other Channels

LLT Bar Code & Label, a 15‑year provider of labels, printers and mobile computers, faced rising costs and falling response rates from traditional direct marketing (lists, cold calls, catalogs). The small supplier also struggled to compete with national office suppliers and to get a foothold with large organizations that use centralized corporate purchasing programs.

To reach Global 2000 buyers they tested Ariba Discovery, upgraded to the Advantage Plus package and used Ariba LIVE networking. They responded to a retailer RFP on Ariba, were invited to a sourcing event, and won a two‑year contract worth $400,000 — later extending the contract length during supplier qualification. The win delivered a higher ROI than any other marketing channel and significantly reduced time and cost to acquire new customers.

LLT Bar Code & Label

Kris Hart

Account Manager