Case Study: Troon Golf streamlines marketing materials nationwide with BrandingUI from Santa Cruz Software

Troon Golf cuts marketing requests by 50% with Santa Cruz Software

Troon Golf, a full-service golf marketing agency managing over 150 U.S. courses, faced significant challenges in its design process. Their team was overwhelmed by thousands of small, time-consuming edit requests for marketing collateral, leading to long turnaround times and preventing them from focusing on core competencies. To address this, they turned to Santa Cruz Software and its BrandingUI platform.

Santa Cruz Software's BrandingUI solution empowered non-designers at each golf course to make their own brand-compliant edits to materials, such as updating logos and event details. This drastically reduced the burden on the central design team. The implementation resulted in a 50% reduction in marketing services requests, significantly improved efficiency, and allowed the teams to refocus on creating high-level marketing strategies.

Troon Golf