Case Study: South of England Agricultural Society boosts visitor numbers with Sans Frontiere marketing communications

South of England Agricultural Society boosts visitor numbers to 70,000 with Sans Frontiere

The South of England Agricultural Society, a charity for agriculture and countryside learning, required high-impact marketing and branding support for its flagship events, including the South of England Show. They needed a partner to deliver creative cross-channel campaigns efficiently. They engaged the vendor Sans Frontiere for a range of services including branding, digital marketing, and website redevelopment.

Sans Frontiere implemented a comprehensive solution, developing new branding for the Society's four shows and creating the creative for a relaunched event. Their work spanned pay-per-click campaigns, social media activity, billboards, and radio advertising. The measurable goal was to deliver over 70,000 day visitors for the 2018 South of England Show. Sans Frontiere was also instrumental in the successful redevelopment of the Society's website, helping to structure a wide variety of online content.

South of England Agricultural Society