Case Study: Ferroli boosts installer loyalty with Sans Frontiere’s Installersmate website

Ferroli boosts installer loyalty with Sans Frontiere and £2.20 free Gas Safe notifications

Ferroli Ltd, a boiler manufacturer, sought to enhance its brand and reputation in a competitive market by creating an online loyalty club for its installers. They engaged the marketing communications vendor Sans Frontiere to develop this service, which resulted in the creation of the Installersmate platform.

Sans Frontiere implemented a comprehensive website that integrated with a third-party API to allow installers to legally notify the Gas Safe Register of installations, with Ferroli covering the fee. The solution also provided installers with record-keeping, warranty registration, and a proactive email reminder service for annual boiler maintenance. The vendor's work successfully drove rapid sign-ups from the target market, strengthening brand loyalty and providing ongoing benefits for Ferroli.

Ferroli Ltd