Case Study: A1 Flue Systems boosts engagement and leads at Data Centre World with Sans Frontiere

A1 Flue Systems generates strong leads at Data Centre World with Sans Frontiere

A1 Flue Systems, a provider of flue and exhaust systems, faced the challenge of raising its brand visibility and generating meaningful leads at the Data Centre World London exhibition. They partnered with marketing communications agency Sans Frontiere to design, organize, and deliver an engaging exhibition stand that would effectively communicate their engineering expertise to consultants, contractors, and data centre operators.

Sans Frontiere developed a stand concept centered around showcasing A1's landmark projects, such as The Shard and Battersea Power Station, complemented by interactive QR codes for accessing technical details. To drive engagement, they introduced a rugby-themed competition with branded rugby balls that successfully drew visitors to the stand. This solution generated significant engagement and a pipeline of strong new business opportunities, including a key lead from AVK who requested a factory visit and is exploring adding A1 to their preferred supplier list.

A1 Flue Systems