Case Study: Prima achieves customizable product and content experiences with Sanity

The best of Shopify meets headless structured content

Prima, a direct‑to‑consumer wellbeing brand making hemp CBD and botanical products, needed a stack that combined scalable eCommerce with a best‑in‑class editor experience. They chose Shopify for product management and engaged Sanity (Sanity Studio with Portable Text) to provide headless structured content and flexible content modelling.

Sanity delivered a headless CMS integrated with Shopify (Shopify Buy SDK, Shopify GraphQL) and Gatsby, enabling over 90 nestable content modules and inline Portable Text editing; the solution was deployed in under a month. As a result, Prima gained rich, customizable product experiences without losing product sync, the editorial team named Sanity their all‑time favorite CMS, and the extensible module library improved UX, marketing and A/B testing.

Prima

Kevin Green

Technical Consultant & Developer