Case Study: Amplitude boosts SEO traffic and empowers self-serve growth with Sanity

Self serve content creation accelerates content development leading to better SEO and 19% more traffic. Self serve A/B testing boosts conversions

Amplitude, a SaaS company, needed a modern content platform to replace a brittle, heavily customized WordPress setup that was slow, outage-prone, and dependent on engineers for even simple website updates. With Sanity, they set out to turn their website into a growth engine using a self-serve CMS for marketers and content teams.

Sanity helped Amplitude create a flexible publishing workflow with reusable components, granular permissions, version history, and custom integrations like A/B testing with Amplitude Experiment and Marketo event registration. The results were strong: Amplitude increased CMS usage by 266% across 70 active users, published 20+ SEO and educational pages per month, created 60+ SEO pages in the first 3 months, improved site speed by 76%, and lifted traffic by 19% year over year.

Amplitude

Katie Geer

Growth Marketing Manager