Case Study: Morning Brew scales content operations with Sanity

Sanity’s single source of truth for content and data enables omnichannel media distribution and quick introduction of exciting new brands

Morning Brew, a fast-growing media company running 13 brands and sending more than 2 billion emails a year, was held back by a homegrown CMS that couldn’t keep up with its pace or complexity. Teams relied on manual coordination across tools, and every new content type or brand launch required significant engineering effort. Sanity’s Content Operating System was brought in to replace those bottlenecks with a more flexible, structured foundation for content operations.

Sanity helped Morning Brew build three custom content apps—Astra for editorial, Meteor for ad ops, and Partner Desk for advertisers—all writing to a shared Content Lake as the single source of truth. With structured content, automation, webhooks, and custom previews, Morning Brew reduced manual work, enabled editors and marketers to work independently, and let engineers ship new features three times faster. The company can now launch new brands in days and supports its entire content platform with just six engineers.

Morning Brew

Drew Monroe

Director of Engineering