Case Study: PUMA achieves global content consistency and faster campaigns with Sanity

PUMA moves fast and gets global teams in sync with Sanity

PUMA, the global sports brand, needed a more holistic digital experience across regions and product lines, with content unified across web, mobile, and app experiences. To support this, PUMA worked with Sanity to build a flexible content platform on top of Salesforce and streamline publishing rich multimedia and textual content across its diverse marketing and e-commerce channels.

Sanity implemented a structured, multi-tenant content system that gave PUMA a single source of truth for content, with reusable building blocks, campaign-based workflows, and dynamic personalization through Salesforce integration. The results included more than 55,000 reusable content pieces, over 4,000 hero banners, 500+ category landing pages, and nearly 12,000 product categories ingested hourly, helping PUMA move faster, improve consistency across markets, and scale global content operations more efficiently.

PUMA

Bettina Donmez

Senior Manager of E-commerce Platform Development