Case Study: Nour Hammour boosts conversions and sales with Sanity composable commerce

Nour Hammour built a stack with Shopify’s Hydrogen framework, Oxygen, and Sanity to 2x sales—while improving the editing experience

Nour Hammour, a women-owned luxury fashion brand, wanted to bring its high-touch in-store experience online as it expanded globally. Using Sanity alongside Shopify’s Hydrogen framework and Oxygen, the team needed to overcome slow site performance, rigid CMS workflows, and limited flexibility for creating rich, editorial shopping experiences.

Sanity helped Nour Hammour build a composable commerce stack with structured content, intuitive editing, product syncing, visual previews, scheduling, and streamlined image/video workflows. The result was a more immersive site launched in under four months, with a 97% conversion rate lift, 214% revenue increase, and 50% less time spent on image optimization.

Nour Hammour

Simen Svale

Chief Technology Officer