Case Study: MR MARVIS boosts AOV by 9.7% with Sanity

MR MARVIS increases AOV 9.7% with Sanity

The customer, MR Marvis, a retail company, faced a challenge where its extensive library of lifestyle images was not converting into sales. Customers could see complete outfits in photos but had no way to easily identify or purchase the individual products shown, leaving potential revenue untapped. To solve this, they worked with Sanity and utilized its hotspot plugin.

Sanity's solution allowed MR Marvis editors to tag products directly within existing images, making them instantly shoppable without any new photography. This implementation only took two days of development. The result was a 9.7% increase in average order value as customers began purchasing full looks instead of single items.

MR Marvis