Case Study: Tecovas Achieves Faster Product Launches and Scalable Merchandising with Sanity

More collaborative teams, more intentional customer connections

Tecovas, the retail boot brand, needed a better way to scale its commerce and content operations. Before the rebuild, developers had to handle every homepage change, product update, and typo fix, while product data was manually moved between NetSuite, spreadsheets, and Shopify. Tecovas turned to Sanity and Shopify Hydrogen to replace its duct-taped content stack with a system built to support faster launches and more flexible merchandising.

With Sanity, Tecovas created schema-driven workflows, real-time previews, and custom Studio tools that let merchandisers manage storefront content without relying on engineering tickets. The results were dramatic: product launches dropped from days to under 20 minutes, 10,000 SKUs could be updated in 30 seconds, and developers shipped 5x faster. During peak traffic, the site handled 35,700 sessions in an hour, and Tecovas saw 144x faster product launches overall with zero developer intervention for routine content updates.

Tecovas

Kevin Harwood

Chief Technology Officer