Case Study: loveholidays cuts translation costs by 97% with Sanity AI

Loveholidays cuts translation costs by 97% with Sanity

loveholidays, a travel company, faced significant challenges with scaling into new European markets. Their reliance on a translation agency was a major bottleneck, costing hundreds of thousands of pounds annually and taking months to complete, while also delivering inconsistent quality. Additionally, they had a content problem, with only a fraction of their 50,000+ hotels having curated descriptions. They turned to Sanity to build a solution.

Using Sanity, the team built an AI-powered pipeline that first generates structured English hotel descriptions from supplier data and then automatically translates them into target languages via DeepL's API. This solution, managed within Sanity Studio, reduced their translation costs by 97%, saving over £300,000 per year. It also accelerated their time to market by 98%, allowing them to launch new markets in days instead of months and provide AI-generated content for their entire hotel catalog.

Loveholidays