Case Study: Lift Foils achieves a faster, video-rich global commerce experience with Sanity

Lift Foils’ luxury hydrofoil products now have an equally stunning online storefront to inspire and help visitors take the next step in their journey

Lift Foils, a luxury eFoil manufacturer, faced challenges with its outdated, slow e-commerce website built on WooCommerce and WordPress. The legacy setup provided a poor user experience, could not effectively showcase their video-rich content, and created cumbersome, error-prone workflows for managing content across multiple global storefronts. To modernize their online presence, they partnered with Sanity to implement a composable commerce solution.

Sanity served as the central content layer within a new composable tech stack that included Shopify and Next.js. This provided Lift Foils with a unified content hub for all its global sites, an intuitive and customized editing interface, and the ability to power a new website drenched in high-performance video. The solution resulted in a dramatically faster site that achieves high performance grades (A on GTmetrix) and passes core web vitals, significantly improving the customer experience and conversion rate.

Lift Foils

Michal Klim

Chief Technology Officer