Case Study: Waterbear cuts content launch time in half with Sanity

How Waterbear cut their process time for launching new content in half by migrating from two separate CMSes into Sanity

Waterbear, the interactive streaming platform focused on planet-positive storytelling, needed a better way to scale beyond its previous setup. As its content grew, the team wanted to combine video and non-video experiences—such as partner community pages and action elements—into one system, and they turned to Sanity’s headless CMS to support that need.

With Sanity, Waterbear consolidated two separate CMSes into a single centralized content engine for product and marketing content. The move cut process time for launching new content in half, reduced engineering time by 90%, and helped the team launch a new revenue-generating product MVP in just two sprints.

Waterbear

Daisy Longden

Senior Media Operations Manager