Case Study: Complex boosts e-commerce sales with Sanity's AI product recommendations

Complex saves 80 hours a month with Sanity

Complex, a media and retail company, faced the challenge of manually linking its vast catalog of over 15,000 products to 1,000 new articles published each month. This inefficient process was time-consuming for editors and resulted in lower e-commerce conversion rates, as the most relevant products were hard to find. They sought a solution from their vendor, Sanity, that wouldn't require adding costly new infrastructure or services to their tech stack.

Using Sanity's native AI and serverless functions, Complex built an automation that semantically matches products to articles upon publication. The solution, requiring only about 60 lines of code, automatically adds the four most relevant products to every article. This implementation by Sanity saves Complex 80 hours of editorial time per month, leads to higher conversion rates, and drives millions of dollars in e-commerce sales, all with nearly zero added maintenance.

Complex