Case Study: BrightonSEO boosts Core Web Vitals and opens new revenue streams with Sanity

Boosting Core Web Vitals and opening up new revenue streams

BrightonSEO, the world’s largest SEO conference, needed a more robust website as its events grew in size and complexity. Their WordPress setup had become limiting for managing multiple conferences, improving performance, and supporting better SEO and security, so they turned to Sanity and Next.js for a more modern content system.

Sanity helped BrightonSEO move to a headless, composable setup that improved Core Web Vitals, user experience, and content reuse while making the team much faster at launching and updating sites. The new approach enabled faster launches, including a US conference website built in just two days, and opened the door to new revenue streams such as additional locations, sponsorship models, training courses, and paid on-demand content.

BrightonSEO

Kelvin Newman

Founder