Case Study: Aether boosts revenue by 11% with Sanity

AETHER brings the impact of brick-and-mortar shopping experiences online, powered by Sanity and Shopify

AETHER, an outdoor apparel retailer founded in 2009, wanted to bring the feel of its brick-and-mortar showrooms online with richer visual storytelling, faster content updates, and more engaging product pages. To do that, the company needed a flexible content platform that could support unique e-commerce experiences without heavy engineering support, and it chose Sanity alongside Shopify.

Sanity, implemented with Commerce-UI and integrated with Shopify and Mux, gave AETHER a composable setup for building rich, story-driven product detail pages in as little as one day. The result was greater team velocity, easier campaign launches, improved collaboration through live previews, and measurable business impact: revenue increased 11% year over year, with gains also seen in time on page, session duration, conversion rates, and average order value.

Aether

Evan Backes

Digital Art Director