Case Study: AHM achieves faster content management and improved customer experience with Sanity

A powerful backend for Australia's second largest health insurer

AHM, part of Medibank Private and serving over 700,000 Australians, needed a sustainable way to manage content across two React apps. They turned to Sanity for a decoupled, single-source CMS solution (Sanity Studio) to power content for their website and mobile app.

Sanity delivered a flexible content model and Studio, integrated with AHM’s CRM, enabling business users to manage content while engineers focused on new customer features; the platform was in production within five weeks. As a result, Sanity helped AHM improve customer experience, boost sales performance, and streamline content operations across channels.

AHM