Case Study: Eurostar achieves 80% faster CMS development and improved localization for millions of travellers with Sanity

A better digital experience for millions of travellers

Eurostar, the high-speed rail operator connecting the UK with France, Belgium and the Netherlands and serving over 10 million passengers per year, was held back by a legacy PHP CMS that created long, inefficient development cycles and limited localization and personalization across markets. To modernize their content platform and support segmentation-friendly workflows, Eurostar adopted Sanity and paired it with React and GraphQL.

Sanity’s API-first, structured content solution enabled Eurostar to reduce CMS-related development time by over 80%—tasks that used to take 2–3 weeks now take 2–3 days—while enabling advanced localization, A/B testing and SEO across eight markets and eight segments. The Sanity implementation, integrated with Eurostar’s deployment pipeline and internal APIs, delivered faster releases, better-personalized content and measurable improvements in the digital experience for millions of travellers.

Eurostar

Peter Hopkins

Senior Product Owner