Case Study: PMC Bank achieves seamless, cost-effective in-house calling with Sangoma

Sangoma PRI Cards Provide Seamless Calling Experience to a Leading Bank

PMC Bank, one of India’s top cooperative banks with a nationwide branch network, needed to move away from a third-party tele-calling setup that was costly, slow to respond, and limited in features such as IVR and better call analytics. To gain full control of customer support and lead generation, PMC Bank turned to Sangoma and its partner Elision TechnoLab LLP for an in-house contact center solution.

Sangoma and Elision deployed a robust contact center using Sangoma 2-port Echo Cancellation A102 PRI cards, integrating two PRI lines with the bank’s contact center across a high-availability server setup. The implementation delivered seamless inbound and outbound calling with improved voice quality, and PMC Bank reported better customer satisfaction, full ownership of its customer care operations, and a 50% reduction in total contact center costs.

PMC Bank