Case Study: O2 UK achieves more subscriber choice and simplified offer management with Sandvine

Telefónica O2 UK Combined Subscriptions and Bolt-Ons to Increase Options

Telefónica O2 UK, a major UK mobile operator, needed to give subscribers more flexible service options without exploding operational complexity. Managing multiple bolt‑ons alongside five distinct usage quotas created roughly 200 possible service permutations and risked bill shock as customers approached their limits.

Sandvine implemented centralized quota and bolt‑on management with tailored usage notifications that let subscribers top up as needed and vary messaging by customer segment. The solution simplified operations, improved customer confidence and experience, reduced bill shock, and delivered new revenue and cost-efficiency gains — outcomes Telefónica attributes to improved network insight and business intelligence.

O2