Case Study: Smart Communications achieves millions of daily micro-data purchases and increased prepaid data adoption with Sandvine

Smart Communications: Getting Mobile Customers Using Data

Smart Communications, the Philippines’ leading wireless provider, faced the challenge of serving a predominantly prepaid market where subscribers used apps in short bursts and needed affordable, bite‑size data options. Understanding these usage patterns was critical to offering convenient, cost‑effective mobile Internet to millions of users.

Partnering with Sandvine and using its business intelligence, Smart launched PowerApp — a mobile Internet store that lets customers buy small, time‑based or app‑specific data bundles. The result: several million PowerApp transactions per day, higher conversion to larger plans, and more efficient, profitable data distribution across customer segments.

Smart Communications

Michele Curran

Data and International Services Head