Case Study: O2 UK boosts roaming revenue and improves subscriber experience with Sandvine

O2 UK Boosts Revenue with Roaming Plans

Telefónica O2 UK, a major UK mobile operator offering 2G/3G/4G and WiFi services, faced growing pressure from widespread smartphone use, increased international travel and new regulations to provide transparent, manageable roaming services. O2 needed an accurate roaming data management solution to detect and measure roaming usage and give subscribers control over their roaming costs.

O2 deployed Sandvine’s platform to deliver precise roaming traffic detection, subscriber self-management, real‑time usage counting and notifications, and policy controls (such as bandwidth limits) plus flexibility for new roaming add‑ons. The new roaming packages boosted revenue and improved the subscriber experience by letting customers choose appropriate plans and avoid bill shock through timely usage alerts.

O2