Case Study: Trenitalia improves digital ticket purchasing with SandSIV

Trenitalia optimizes ticket purchasing for 600 million passengers with SandSIV

Trenitalia, the main Italian railway company, faced a challenge in continuously collecting and analyzing customer feedback on its digital ticket purchasing channels. Without timely monitoring, it was difficult to identify pain points and gather user suggestions, hindering efforts to improve the experience. To address this, Trenitalia partnered with vendor SandSIV to implement its sandsiv+ solution.

SandSIV implemented a solution involving micro-surveys integrated directly into the purchasing process to collect specific and immediate feedback from users. This enabled real-time analysis of data to optimize the experience and define timely interventions. The project was expected to improve customer satisfaction, increase purchase conversion rates, and allow for quick adjustments to the user experience, helping Trenitalia remain competitive.

Trenitalia