Case Study: Roche achieves a 25% response rate on its first VoC campaign with SandSIV's sandsiv+

Roche achieves 25% response rate on first VoC campaign with SandSIV

Roche, a global pharmaceutical company, was looking to transition from relying solely on market research to becoming a customer-centric organization. Their challenge was a lack of direct customer feedback, which prevented them from building advocacy and tailoring experiences for their network of doctors and pharmaceutical buyers. To address this, they partnered with vendor SandSIV to implement its sandsiv+ Voice of Customer (VoC) solution.

SandSIV implemented its sandsiv+ platform to capture and analyze feedback across multiple channels, providing real-time metrics and dashboards for actionable insights. This solution was integrated with Roche's existing systems, and specialized training was provided. As a result, Roche launched its first corporate VoC campaign with SandSIV, achieving a 25% response rate from over 6,000 surveys sent to doctors.

Roche