Case Study: Neos Networks strengthens its brand and MSP campaign with SandisonPay

Neos Networks refreshes brand in 2025 with SandisonPay

Neos Networks, a leading UK business connectivity provider, faced challenges with its existing brand identity, which was becoming difficult to apply consistently across digital campaigns and service areas. The visual system was restrictive and underperformed on screen. They partnered with SandisonPay for a brand refresh to evolve their identity and make it more adaptable and digital-friendly.

SandisonPay developed a refined visual system that introduced a new "N" device and more flexible line elements. They enhanced the grid system, refreshed the color palette for better on-screen clarity, and curated a new versatile image library. This solution provided Neos Networks with a sharper, more connected identity and the tools for clearer communication. The vendor later activated this new identity through a targeted campaign called "The Neos Advantage," which was designed to generate marketing qualified leads.

Neos Networks