Case Study: IA Global Capital strengthens its brand identity with SandisonPay

IA Global Capital rebrands after 20 years with SandisonPay

The customer, IA Global Capital, a global investment banking firm, wanted to consolidate and rebrand for its 20th anniversary. Their challenge was to create a new cohesive brand identity that made use of both their full name and the shorter IAGC acronym. They engaged the vendor, SandisonPay, for branding services to help reaffirm their strong market offering.

SandisonPay developed a new brand identity centered around the themes of guidance and pathways, which reflected the customer's core values. The solution included a flexible “pathway” graphic device and a duo-toned photographic treatment to add depth and visually highlight connections. According to an associate at IA Global Capital, SandisonPay expertly executed their vision, operating as a true partner and providing essential guidance and capabilities in design and development to successfully highlight the firm's technology expertise and client focus.

IA Global Capital