Case Study: CCT achieves a unified event campaign with SandisonPay

CCT launches unified campaign in 1 short window with SandisonPay

SandisonPay was engaged by CCT to support its first joint appearance with newly acquired Tower Cold Chain at the LogiPharma event. The challenge was to quickly create a campaign that presented the two companies as a unified brand without a formal rebrand, all within a very short preparation window.

The solution involved developing a new naming architecture, arriving at "CCT Tower," and creating the "Let's go further" campaign with a strong visual framework. SandisonPay established mini brand guidelines, a dedicated font, and a versatile arrow pattern for use across all assets. The event was a resounding success, attracting several key potential customers, and SandisonPay continues to support CCT with post-event follow-up and audience engagement strategies.

CCT