Case Study: Aspinal of London achieves global multi-channel expansion with Sanderson's Elucid

The story of one boutique brand’s global expansion supported by Sanderson every step of the way

Aspinal of London, a British luxury leather brand, faced rapid expansion but was hampered by paper-based processes, no single view of customers, and poor cross-channel visibility. To support its multi-channel growth and improve order, stock and customer management, Aspinal of London selected Sanderson’s Elucid solution (including Elucid EPoS and Elucid CRM) to replace manual systems and capture customer data at every touchpoint.

Sanderson implemented the Elucid multi-channel retail platform with website integration, mail-order and in-store EPoS, CRM, token-based payments and carrier/retailer integrations, giving Aspinal real-time stock and customer visibility. The result was rapid sales order processing, improved inventory control and warehouse efficiency, higher customer satisfaction and increased order values — supporting double-digit year‑on‑year growth, six London stores and enabled international expansion.

Aspinal of London

Peter Strike

Head of Technical Operations