Case Study: Kingstown Associates achieves 29% organic growth and doubles online sales with Sanderson's Elucid multi-channel retail solution

The Complete Retail Solution for the Growing Multi Brand Retailer

Kingstown Associates, a specialist mail-order retailer for the over‑60s handling around 1 million parcels a year, 10,000 products and 75,000 catalogues weekly, was held back by legacy systems that didn’t communicate, lost telephone orders from batched card payments, duplicate marketplace entry and complex web orders. To modernise and support rapid growth they engaged Sanderson and its Elucid multi‑channel retail solution to replace fragmented systems and streamline multi‑channel selling.

Sanderson implemented Elucid with multi‑brand ecommerce sites, Amazon/eBay integration, call‑centre order entry (with faster Sage Pay processing), EPoS and warehouse management following a detailed business process analysis. The integrated platform delivered measurable results: online sales doubled in 12 months, organic growth of 29% in two years, £500k extra revenue from marketplaces, elimination of lost telephone orders, up to 50% faster returns handling, quicker order‑to‑dispatch and increased same‑day fulfilment — all with improved stock visibility and no significant headcount increase.

Kingstown Associates

Paul Chambers

Operations Director