Case Study: David Austin Roses achieves 30% mail-order growth and streamlined multi-channel operations with Sanderson's Elucid

How David Austin Roses used Sanderson software to make their multi-channel performance bloom

David Austin Roses, the renowned plant breeder and multi-channel retailer, was held back by a 20+-year-old Unix-based mail order system and a patchwork of add-ons that fragmented data and limited growth. Needing a central data source, multi-currency/multi-lingual support and improved export and supply-chain functionality, David Austin Roses evaluated suppliers and selected Sanderson and its Elucid multi-channel software to modernize their operations.

Sanderson implemented Elucid’s integrated suite—sales order management & CRM, BI, EPoS, supply chain/WMS and multi-currency/multi-lingual functionality—consolidating systems into a single source of truth. The Sanderson solution delivered immediate service improvements, real-time stock visibility, streamlined picking and better BI access, and drove a 30% increase in mail-order sales over two years without the need to recruit extra staff.

David Austin Roses

Tim Smith

Finance Director