Case Study: CMA Restores Organic Search Traffic with Sanctuary Marketing Group

We brought organic search traffic results back after a six-month decline

Sanctuary worked with CMA, a leading international cable manufacturer, to recover from a six-month decline in organic search traffic. CMA had a strong library of engineering resources and white papers, but much of that content was not properly represented on the website, limiting its SEO value and visibility in search results.

Sanctuary implemented SEO, content strategy, and website development improvements, including a site audit, site speed fixes, corrected meta issues, and new landing pages for each white paper with keyword-focused summaries. These changes improved conversion opportunities and restored organic search traffic back to previous levels, with monthly reporting helping keep performance strong afterward.

CMA