Case Study: a major telecommunications provider achieves 165% higher outbound sales conversions with Sanas Accent Translation

Major Telecommunications Provider boosts sales conversions 165% with Sanas

A major telecommunications provider faced significant challenges with its outbound sales calls managed by a BPO partner. Agents, based primarily in India, encountered accent-related communication barriers that led to high call abandonment rates and low sales conversions. To address this, the provider's BPO partner implemented Sanas's Accent Translation technology to improve clarity without altering the agents' natural accents.

By integrating Sanas's real-time AI solution, the BPO achieved remarkable results. The use of Sanas led to a 165% increase in sales conversion rates, a significant improvement in first contact resolution, and a substantial reduction in call hang-ups, all while maintaining a consistent average handle time. The success of the pilot prompted the BPO to expand its contract with Sanas.