Case Study: Entrata builds a 70-agent leasing team in India with Sanas Accent Translation

Entrata grows its India leasing team to 70 agents with Sanas

Entrata, a provider of leasing services for apartment communities, needed to build its own customer-facing team in India to handle high-value calls but required a solution to ensure clear communication that met U.S. resident expectations. They turned to Sanas and its Accent Translation technology to overcome language friction and maintain a natural sound while fitting into their existing tech stack.

By implementing Sanas, Entrata successfully built and grew a directly managed team of 70 agents in Pune. The solution provided low latency and preserved agent personality, leading to a smooth deployment across four shifts. As a result, Entrata now handles high-value leasing and maintenance conversations with confidence and has experienced fewer problems than with its previous outsourced model.

Entrata