Case Study: St. Louis CITY SC creates an award-winning fan experience with Samsung LED displays

St. Louis CITY SC creates a 99% digital signage stadium experience with Samsung

St. Louis CITY SC, a Major League Soccer team, faced the challenge of redefining the fan experience and eliminating common gameday frustrations like long concession lines at their new stadium. They sought a technology partner to design and integrate digital signage solutions that would create a seamless and immersive fan journey. They selected Samsung for its best-in-class LED display technology.

Samsung implemented a solution integrating over 200 high-definition LED displays, including 360-degree ribbon boards, supersized video walls, and wayfinding signage. This resulted in an award-winning fan experience, with St. Louis CITY SC earning the 2024 MLS Game Presentation Team of the Year. The technology streamlined stadium operations, reduced queues, opened new sponsorship opportunities, and maximized revenue across the venue.

St. Louis CITY SC