Case Study: Touchrate achieves major sales and engagement gains with Samsung Galaxy Tab solutions

Samsung tablets give retail businesses the magic touch with capable, flexible technology

Touchrate, a provider of digital interactive applications for retailers and other businesses, needed durable, reliable tablets to serve as self-help sales-assist kiosks in big-box store aisles and to support a robust, complex software suite for a 3+ year point-of-sale lifespan. After evaluating multiple manufacturers, Touchrate chose Samsung—deploying the Samsung Galaxy Tab 10.1 and Samsung Galaxy Tab 2 10.1—to run its locked-down Decision Tree software and tailored interactive interfaces.

Samsung’s flexible Galaxy Tab devices let Touchrate remove unneeded apps, increase storage and multimedia capability, and deliver a controlled, sophisticated shopper experience with their Decision Tree solution. The Samsung-powered deployment produced measurable results: a 250% increase in shopper engagement, sales lifts of 60% to 340% on featured items, and a 400% ROI for a major retailer, along with fewer returns and stronger upsell performance.

Touchrate

Brennan Dailey

VP Creative Services