Case Study: Beer Park by Budweiser achieves world-class outdoor sports viewing with Samsung high-brightness displays

Samsung High-Brightness Displays Deliver Unmatched Outdoor Viewing Experience

Beer Park by Budweiser, a 10,000‑square‑foot rooftop bar on the Las Vegas Strip, needed world‑class outdoor displays to deliver crisp sports viewing in bright daylight, extreme temperatures and inclement weather. To meet that challenge Beer Park selected Samsung, specifying commercial high‑brightness displays (notably the Samsung OH55) for a consistent, visually striking experience across the venue.

Samsung deployed 56 Samsung displays — including 23 OH55 2,500‑nit, IP56‑rated outdoor panels, wrap‑around 55”/75” videowalls and 48” menu boards — all managed with Samsung MagicInfo and installed on custom mounts for 360° viewing. The deployment produced a markedly better viewing experience, increased customer dwell time from about one hour to two or more hours, drove higher food and drink ticket orders, and generated strong positive reviews and brand impressions for Beer Park.

Beer Park

Perry Rogers

Owner and Operator