Case Study: HMSHost’s 1897 Market achieves increased foot traffic and improved traveler experience with Samsung Smart Signage

Samsung Displays Power Engaging, World-Class Culinary Experience for Airport Travelers

HMS Host’s 1897 Market at Charlotte Douglas International Airport needed a way to break through the distractions of busy travelers and guide visitors around its expansive 9,000 sq. ft. multi-concept venue. To drive visibility and simplify wayfinding and ordering, HMS Host turned to Samsung and its Smart Signage displays for a dramatic video wall, interactive touch kiosks, and digital menu boards.

Samsung deployed a 2x1 video wall (UD Series), 40" DM Series interactive kiosks with touch overlays, and 48" digital menu boards running the Samsung Smart Signage Platform (managed via Menuboard Manager®). The Samsung solution increased brand awareness and foot traffic, delivered immediate customer engagement (installers reported passersby using the touchscreens before installation finished), and made menu viewing and navigation noticeably easier for travelers.

HMS Host

Doug Draper

Senior Director of Adult Beverage and Restaurant Development