Case Study: Guru Sports achieves increased sales and immersive, efficient bike fittings with Samsung displays and Galaxy Tab

Samsung Displays and Galaxy Tablets Help Revolutionize the Bike Fitting Experience

Guru Sports, part of Cycling Sports Group, develops the Guru Fit System to help riders and retailers find the right bike and accessories through simulation and biometric data. For its next-generation system the company needed a high-quality, reliable large display for real-time visual feedback and a mobile tablet interface for sales associates; Guru Sports selected Samsung’s ME Series commercial display and the Galaxy Tab 3 10.1” to meet those needs.

Samsung integrated the ME Series 40" display (paired with a 3D camera) as the customer-facing visualization and the Galaxy Tab 3 10.1” as the mobile operator interface, allowing associates to adjust simulations and recommend gear in real time. The Samsung solution made fittings more engaging and efficient, enabled the display to double as digital signage when idle, and helped drive measurable business impact—over 80% of retailers deploying the Guru Fit System reported increased sales and higher close rates.

Guru Sports

Morten Kristiansen

General Manager