Samsung
179 Case Studies
A Samsung Case Study
NASCAR faced a challenge as its traditional race control towers were limited by space and outdated display technology, making it difficult for officials to simultaneously monitor the increasing volume of real-time video feeds, car telemetry, and data generated during races. To enhance safety and enable faster, more accurate decision-making, NASCAR partnered with vendor Samsung to implement a new solution.
Samsung provided its advanced display technology, including a massive 32-foot microLED video wall called The Wall, to power a new remote race control center. This solution gave officials a centralized, real-time view of over 80 data and video feeds, improving collaboration and situational awareness. The results included enhanced race safety, more efficient and accurate officiating, and a future-proof system for managing growing data, allowing officials to monitor car telemetry like engine performance for the first time.