Case Study: Mountain America Credit Union transforms branch banking experience with Samsung digital signage

Mountain America Credit Union transforms branches with Samsung’s 270° video wall

Mountain America Credit Union, a full-service financial institution, faced the challenge of transforming its physical branches. As more members moved simple transactions online, the credit union needed to create an "open concept" branch to encourage consultations on complex services. They partnered with Samsung to use digital signage and video walls to modernize the experience and create a strong visual impact.

The solution involved implementing a 270-degree panoramic video wall built with Samsung's UD Series direct-lit LED displays, known for their ultra-narrow bezels and 700-nit brightness. This Samsung video wall became the visual centerpiece of the new branch design, entertaining and educating members while also being visible from the road to attract new traffic. The result was a highly positive member experience that spurred conversations about advanced financial services, achieving a strong "Return on Experience" and setting Mountain America apart from traditional banks.

Mountain America Credit Union