Case Study: BBVA Compass achieves a 40–50% increase in new micro‑business checking accounts with Samsung Galaxy Tab 3 mobility bundle

Mobility Bundle Featuring Galaxy Tab 3 Provides Big Business Productivity Tools for the Smallest Companies

BBVA Compass, a Top-25 U.S. commercial bank with 688 branches across the Sunbelt, needed to attract and better serve micro-businesses (firms with under $500,000 in sales) that found traditional bank services irrelevant to their mobile needs. To create a tailored offering, BBVA Compass partnered with Samsung and centered a new Mobility Bundle on the 7-inch Samsung Galaxy Tab 3 together with a secured card reader and an e-business checking account.

Samsung’s Galaxy Tab 3 was deployed as the centerpiece of the bundle, providing on-the-go access to banking, productivity apps and secure card acceptance; BBVA Compass combined this device with merchant payment capability and mobile services. The Samsung-powered promotion produced a 40–50% increase in new household acquisitions and checking accounts, about 70% of surveyed micro-businesses called the offer “appealing and unique,” and users reported faster payments, fewer bank trips and measurable boosts in sales and productivity.

BBVA Compass

Elizabeth Dobers

Director of the Small and Micro Enterprise Segment